Unless people know about you and understand who you are they can’t hire you or use your services. We are not talking about bragging here, we are talking about effective marketing! The fact is, if you don’t promote yourself your potential clients may end up hiring those less qualified individuals instead of you. You've given them no choice because you haven’t promoted yourself to them as an option.
The professionals that are successful at selling themselves and their services aren’t really selling at all. They are promoting themselves in subtle, yet convincing ways. They are allowing their prospects to get to know them. They are building rapport and trust. In a nutshell, they are just being themselves. This is the first step in effective lead generation.