Are you working your business like the way you play Monopoly?

Most people, when they sit down to play Monopoly let's say, are just looking to have some fun.  While others play the game focused on only one thing -winning.

Two different people, playing the same game, with a different perspective and a very different goal in mind.  The person who is there to win, will play that game very strategically, where the person who is looking to have some fun is just there to pass the time.

Same is true in business isn't it?  Some of us are determined to win and use a winning strategy while others seem to just want to have fun and pass some time.   So ask yourself, "Am I here to win or just pass the time?"

If you are building your business to "win the game" then strategy is how you will do it,  You will need to assess every situation and think competitively.  You will need to out think your opponent or competitor and outplay them as well.  Good sportsmanship is a must and winning is the only option.  Top performers are competitive people and they love what they do AND they think strategically.  As a result, their business and its results take on a whole new level of achievement.

Now keep in mind, rules and strategy are two different things.  Rules are (how you play) and strategy is (how you win).  Rules are to be lived by but they are not necessarily going to show you how to make money. They are about conduct.  But strategy is your game plan.  It is the way to develop the winning outcome.

So what is your business strategy?
How will you stand apart from your competitors?
What are the numbers you need to hit in order to meet your goals?
And do you have a coach to help you get there?

If you are here to win, don't apologize for it or make excuses about it either.  Play hard and press on.   Don't let anyone convince you to play any differently.  Winning teams expect that every player is there to play, bringing their best so the team can score and ultimately win the game.

When you go to work every day to build your business your focus should be to give and gain the most you can.  And your attitude should be no different than when you sit down to play that game.  If it is important for you to want to win at Monopoly then you should not play your business any other
way.

Make room for more clients

It is undeniably true that lead generation and prospecting should be your #1 priority.  The business that you are servicing right now should never take precedence over creating and finding new business.  And in your quest for new business, who do you want to work with?  Who do you want to attract?  

Do you have enough people to work with?  Do you create a compelling and genuine marketing message that helps you to attract the people you most want to work with?  Are you working with the people you want to work with most?

If you answered no to any of the above questions, it's time to ask yourself why?  Why don't you have enough of the business you want most?  If I had to guess, I would say:

• You are not exactly sure who you want to do business with
• Your message is not clear
• You are not positioning yourself as the solution to their problem
• You are not standing out enough
• You are not asking for business enough
• When speaking with prospects show conviction in your abilities, skills and talents
• Be more compelling in your conversations to show your knowledge, experience and potential
• Engage more in public opportunities for networking and relationship building.  
• The more meaningful conversations you have the easier it will be for like minded individuals to find you and refer business to you.
• Create a marketing system that is consistent, reliable and systematic
• Create clear marketing messages that inform and inspire people to want to work with you

Be clear in your marketing efforts and keep it simple.  When you are feeling overwhelmed and confused you become inactive and that will show up in your marketing leading to inaction or confusion in your potential clients.  Confused clients never buy or agree to move ahead.  

All of this may not be your fault.  Most real estate agents are not taught how to market themselves effectively.  Now it may not be your fault but it is your problem or challenge.  Who can help you or coach you to be a more effective marketer?

Personally, I love marketing.  It has solved many problems for me as an entrepreneur over the years.  Marketing is a vehicle to design a business worth owning.  Powerful and effective marketing can absolutely change your life.  If you had enough leads that converted into enough clients to work with, how many would you have?  How would your business grow?  How much money would you earn?  How many dreams would you fulfill for yourself and others?   What's stopping you?